Bob Moesta – one of the principal architects of the Jobs to be Done theory and founder of The Re-Wired Group. Since developing the Jobs to be Done theory the mid-90s along with Harvard Business School Professor Clayton Christensen, Bob has continued to develop, advance and apply the innovation framework to everyday business challenges.

A visual thinker, teacher and creator, Bob has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others. He has started, built and sold several startups.

In our main show, The Circuit Breaker. We will discuss tools, skills and methodologies used to build better products and make you a better consumer. Join us now as we trip the circuit and give you time to reset, reorganize and recharge your brain to build better products.

Bob is featured as a guest on many podcast shows. One of Bob’s passions in life is passing on the knowledge he has acquired. He views this as a way to give gratitude to the many teachers and mentors he has learned from along his path through the business world. The following podcasts are an amazing way to learn these lessons, “sit in” on these amazing conversations about Jobs to be Done Theory, Demand side sales, Innovation and much more!

Sales Babble: Demand Side Sales Part II with Bob Moesta #348