Featured Guest
Sherpa's Guide to Innovation: E78: Bob Moesta on Avoiding Hans, Selling Jay a Tesla & Demand-Side Sales 101
Ben & Jay welcome back Bob Moesta for the third time, talking about his new book Demand-Sides Sales 101: Stop Selling and Help Your Customers Make Progress, co-authored with his partner at The ReWi...
Sherpa's Guide to Innovation: E52 Part 1: Bob Moesta – The Grad School Jobs to Be Done Interview
Bob Moesta rejoins the podcast during the release of his first book, Choosing College: How to Make Better Learning Decisions Throughout Your Life, co-authored with Michael Horn. In Part 1, Bob and ...
Sherpa's Guide to Innovation: E52 Part 2: Bob Moesta – Choosing Better for Learning and Healthcare
In the second segment of our super-sized “Bobcast”, uber-innovator and Jobs to Be Done expert Bob Moesta digs deeper into his recently released first book, Choosing College: How to Make Better Lear...
Sherpa's Guide to Innovation: E26: Bob Moesta – Following Language & Energy Through Time & Space
Welcome to the Bobcast! We’re thrilled to have our Jobs to be Done sensei, Bob Moesta, sharing his innovation wisdom across a wide range of topics. Bob is President and CEO of The ReWired Group, an...
The Disruptive Voice: A Jobs To Be Done Masterclass with Andrew Glaser and Bob Moesta
This week on The Disruptive Voice, Derek van Bever, Director of The Forum for Growth & Innovation and Senior Lecturer at Harvard Business School, is joined in the studio by Bob Moesta and Andrew Gl...
The Disruptive Voice: Understanding Demand-Side Sales with Bob Moesta
Why are there no sales professors at the Harvard Business School or anywhere else, for that matter? Given that selling products and services is such a fundamental aspect of business, it may surpris...