Welcome to the Bobcast! We’re thrilled to have our Jobs to be Done sensei, Bob Moesta, sharing his innovation wisdom across a wide range of topics. Bob is President and CEO of The ReWired Group, and one of the pioneers and principal architects of Jobs to Be Done theory. This fascinating conversation ranges from the next steps in his life journey, focusing more on teaching a full range of innovation skills – to his relationship with Clay Christensen – to how his family uses Jobs to be Done theory – to healthcare – and to memorable Jobs to be Done interviews. Wow. If you’re already a follower, you will love this – if you are not familiar with Bob, you will gain an appreciation for a truly brilliant innovator and a generous human being.